Salesforce to Acquire m3ter to Expand AI-Driven Consumption-Based Billing Capabilities
The acquisition will bring advanced metering, rating, and mediation capabilities into Agentforce Revenue Management.
Salesforce has announced that it has signed a definitive agreement to acquire m3ter, a metering and rating platform designed for consumption-based monetisation.
The acquisition will bring advanced metering, rating, and mediation capabilities into Agentforce Revenue Management, enabling enterprises to launch, manage, and scale flexible usage-based and outcome-based pricing models.
Companies are increasingly moving beyond traditional subscription pricing toward consumption-based approaches. Salesforce said the integration of m3ter’s technology will help businesses manage these evolving monetization strategies directly within the Salesforce platform.
“Every company is looking for more flexibility in how they monetize their products, especially as AI shifts the landscape from traditional subscriptions to consumption-based models. With m3ter, Salesforce will offer native consumption billing alongside our existing models, giving our customers more choice in how they grow their revenue without ever leaving the Salesforce platform,” said Meredith Schmidt, Salesforce EVP & GM, Agentforce Revenue Management.
m3ter’s platform enables enterprises to process large volumes of product usage data, configure dynamic billing scenarios, and automate monetisation workflows across CRM, ERP, and quote-to-cash systems.
The company’s technology is built to deliver near real-time performance at enterprise scale, supporting complex pricing structures required in modern AI-powered businesses.
“We founded m3ter to solve the hardest problems in usage-based pricing, drawing on over a decade of experience building cloud-based backend services. Joining Salesforce allows us to bring our high-scale mediation and rating capabilities to the world’s largest enterprise install base, helping every Salesforce customer unlock modern, AI-driven pricing models,” said Griffin Parry, m3ter Founder and CEO.
The acquisition is expected to close in the second quarter of Salesforce’s fiscal year 2027, subject to customary closing conditions.
Salesforce said the deal will further expand its ability to support businesses adapting their revenue strategies for the AI era.
