Mphasis Acquires Canada’s TAP in $30 Mn Deal to Boost AI Decision Intelligence Capabilities
As part of the deal, Dr. Tabrizi will join Mphasis as Executive Vice President – CPG and Head of Decision AI.
Mphasis has announced the acquisition of Theory and Practice Business Intelligence Inc. (TAP), a Vancouver-based technology firm known for its Continuum AI decision intelligence platform.
The deal includes an upfront payment of CAD 10 million, with an additional contingent consideration of up to CAD 20 million tied to performance milestones.
Founded in 2018, TAP specialises in combining artificial intelligence with behavioral economics to improve enterprise decision-making and customer insights.
Its flagship Continuum AI platform enables organisations to move from descriptive analytics to predictive modeling and optimisation, helping businesses translate data into actionable strategies across areas such as pricing, demand forecasting, marketing, and supply chain operations.
The acquisition is expected to strengthen Mphasis’ AI-led transformation strategy by adding a dedicated decision intelligence layer to its NeoIP™ platform. By integrating TAP’s capabilities, the company aims to enhance its ability to deliver real-time, data-driven outcomes for clients across industries, particularly in retail and consumer packaged goods.
"TAP's Continuum AI will be a key catalyst for NeoIP™, introducing a critical decision intelligence layer that can drive measurable economic outcomes for Enterprises. Over 80% of the AI spending is projected to be directed towards business reimagine and this extends Mphasis' reach into a critical segment of AI spend initiatives.
"Built on advanced AI and deep behavioral economics capabilities, this combination allows us to move beyond task automation, towards systems that can reason over business objectives, constraints, and domain context, to deliver these outcomes," said Nitin Rakesh, Mphasis Chief Executive Officer, and Managing Director.
"Together, we are building a path for Enterprises from experimentation to repeatable and scalable value and business reimagine using AI. Our combined capabilities will enable clients to move beyond isolated pilots and unlock faster, more meaningful business decisions with intelligence, speed, and measurable impact," said Dr. Rogayeh Tabrizi, Theory and Practice Founder & CEO.
"Through this acquisition, Mphasis adds to the context engineering layer, that is foundational for agentic workflows, a decision intelligence beyond point solutions, so outcomes can be designed, executed, measured, and continuously improved," said Ramanathan Srikumar, Mphasis Chief Solutions Officer.
As part of the deal, Dr. Tabrizi will join Mphasis as Executive Vice President – CPG and Head of Decision AI, further strengthening the company’s leadership in AI-driven enterprise transformation.
