Anthropic Launches ‘Claude Design’ to Turn Text Prompts into Full-Fledged Creative Work

Anthropic has unveiled Claude Design, a new experimental tool to automate creative workflows by generating polished visual and written assets from simple text prompts.

The tool, released through Claude, can create presentations, marketing materials, prototypes, and one-page documents without requiring users to have prior design expertise.

Powered by Claude Opus 4.7, the tool is currently available in research preview for paid subscribers including Pro, Max, Team, and Enterprise tiers.

"Claude Design gives designers room to explore widely and everyone else a way to produce visual work. Describe what you need and Claude builds a first version. From there, you refine through conversation, inline comments, direct edits, or custom sliders (made by Claude) until it’s right," Anthropic said in a blog post.

Claude Design also introduces a feature that enables the system to automatically learn and apply a company’s brand identity, reducing the need for manual customisation.

This capability positions the tool as a potential competitor to established design platforms by streamlining tasks traditionally handled by designers or specialised software.

The launch reflects a broader shift in how AI systems are being deployed—not just as assistants, but as end-to-end creators capable of executing complex professional tasks. Anthropic has increasingly focused on building “agentic” tools within Claude that can handle workflows across coding, research, and business operations.

The debut of Claude Design has raised concerns among investors about its disruptive potential, particularly for companies in the design software space.

The announcement of the tool sent shares of design software maker Figma Inc. tumbling more than 7%.

Interestingly, Anthropic Chief Product Officer Mike Krieger served as Figma's board member, but he resigned after reports emerged that the upcoming Opus 4.7 model would include competing design tools.

The exit follows close collaboration between the two firms, as Figma has integrated Anthropic’s AI models into its platform for designers.

The release comes as Anthropic continues to expand Claude’s capabilities across enterprise use cases, from automation plugins to advanced reasoning models.