Sundar Pichai Confirms Google Will Soon Run Ads on Gemini
The search giant even started working on a plan in 2024 to adapt AdSense
Google's AI product Gemini could soon run ads, according to Alphabet CEO Sundar Pichai. During a testimony at an antitrust trial in Washington, Pichai revealed that the company will look to monetise from Google Gemini by running ads through the chatbot.
Google, long dominant in search ads, made around $66.89 billion from them last quarter. But with AI chatbots rising as a primary way to find information, it's testing AdSense ads within chatbots.
A report from Bloomberg said the search giant even started working on a plan in 2024 to adapt AdSense ads to a chatbot experience.
Typically, AdSense ads show up in search results and across various websites. However, late last year, Google conducted a limited test of chatbot ads in collaboration with select AI startups, including AI-driven search apps like iAsk and Liner.
The testing must have gone well because Google is now allowing more chatbot makers to sign up for AdSense.
"AdSense for Search is available for websites that want to show relevant ads in their conversational AI experiences," a Google spokesperson told Bloomberg earlier.
Recently, it was reported that Google will also make Gemini available to children below the age of 13. Whether Google will show ads to children or not, remains unclear.
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