Snowflake CRO’s Viral Instagram Interview Spurs Emergency SEC Filing

Cloud-data leader Snowflake Inc. triggered a corporate disclosure crisis after its chief revenue officer, Mike Gannon, appeared in a viral Instagram interview predicting the company would hit $4.5 billion in revenue this year — a figure that exceeded the company’s official guidance by over $100 million.

The video, posted to influencer James Dumoulin’s “theschoolofhardknockz” account, amassed more than 555,000 TikTok views and 138,000 Instagram likes, according to Business Insider.

The remarks prompted Snowflake to file an emergency SEC 8-K disclosure, clarifying that Gannon is not an authorised spokesperson and investors should not rely on his comments.

In the video, Gannon says, “We’re going to exit this year probably just over about $4.5 billion…I’m getting to $10 billion in a couple of years.”

The revelation came amid strong investor sentiment around Snowflake’s role in the AI-fueled enterprise data infrastructure market.

The incident highlights the escalating tension between corporate compliance frameworks and real-time social-media content. For corporate executives, the episode serves as a cautionary tale: even offhand remarks in an influencer interview can trigger regulatory scrutiny, investor alarm, and reputational risk in the age of fast-moving social media.

Snowflake’s stock has surged nearly 70 % year-to-date, amplifying the potential market impact of any public statements.

According to the official filing, Snowflake reaffirmed its existing guidance and reminded investors that any “unauthorised statements” remain invalid.