Salesforce to Power Jaquar Group’s Digital Transformation with AI-Driven CRM Platform

Salesforce has announced a strategic collaboration with Jaquar Group, one of India’s leading brands in bathroom and lighting solutions, to support the company’s digital transformation.

As part of the initiative, Jaquar Group will implement a range of Salesforce products, including Consumer Goods Cloud to enhance sales efficiency, CPQ and Partner Community Cloud to improve pricing processes and partner collaboration, and Field Service to strengthen service delivery for internal teams and contractors.

Tableau will also be deployed to support enterprise-wide analytics and enable data-driven decision-making.

“As customer expectations continue to evolve, we believe the future of manufacturing and retail lies in data agility, mobile responsiveness, and real-time decision-making. This collaboration is more than just a tech upgrade, it’s about future-proofing our organisation by embedding intelligence into every customer interaction and operational touchpoint," Rajesh Mehra, Director and Promoter, Jaquar Group, said.

With operations in over 55 countries and a workforce of more than 12,000, Jaquar is adopting Salesforce as its end-to-end customer-facing platform across key divisions, including its Bath and Light businesses.

The transformation is expected to provide a unified view of the customer and streamline siloed data sources for quicker, smarter business outcomes.

“As markets become more dynamic and digitally driven, staying ahead requires adaptive systems, intuitive platforms, and proactive insights. By integrating smart capabilities across our ecosystem, we are laying the foundation for a connected, intelligent enterprise built to thrive in the next era of commerce,” Ninad Raje, CIO, Jaquar Group, said.

“Digital transformation today is not just a business initiative — it is a strategic imperative that defines resilience, relevance, and long-term value creation. Jaquar Group’s commitment to harnessing the power of data, AI, and automation across its ecosystem reflects a bold, future-facing mindset," Arundhati Bhattacharya, President & CEO at Salesforce – South Asia, added.