Salesforce Hikes Prices by 6% Citing AI Integration

Salesforce is raising prices by an average of 6% for its Enterprise and Unlimited editions of Sales Cloud, Service Cloud, Field Service, and select Industry Clouds starting August 1.

Starter, Pro, and Foundations editions remain unaffected.

The company says the price hike reflects growing integration of AI, even as one of its own executives recently admitted that AI agents still fall short on basic CRM tasks.

Salesforce also launched two new SKUs for Agentforce, its AI agent platform. The lower-tier add-on starts at $125 per user per month and includes prebuilt templates, analytics, and prompt-generation tools.

The more advanced Agentforce 1 Edition starts at $550 per user per month, offering greater customization, one million Flex credits, and 2.5 million Data Services credits per company annually.

These Agentforce SKUs replace earlier Einstein-branded tools. Flex credits, introduced in May, allow customers to better control AI-related costs by moving away from the previous pay-per-interaction model.

Last month, Salesforce entered a definitive agreement to acquire cloud data management company Informatica for $8 billion in equity, excluding its existing stake.

This move builds on Salesforce’s prior acquisitions of MuleSoft, Tableau, and Slack.

During the same time, Salesforce also completed the acquisition of Moonhub, an AI recruiting startup known for developing the world’s first AI Recruiter.

The Moonhub team will now join Salesforce to help accelerate its AI ambitions, particularly in support of Agentforce, Salesforce’s AI agent strategy.