Meta Sues “Nudify” AI App Maker Over Deepfake Porn Ads

Meta has filed a lawsuit against Hong Kong-based Joy Timeline HK Ltd., the company behind CrushAI — a generative AI app that digitally “undresses” people from clothed images.

Marketed with disturbing phrases like “see anyone naked,” the app was advertised across Facebook and Instagram, often bypassing Meta’s ad review process.

Meta filed the lawsuit in Hong Kong after discovering that CrushAI ran over 8,000 ads between late 2023 and early 2024, despite policies banning nonconsensual intimate content.

"We’re suing Joy Timeline HK Limited, the entity behind CrushAI apps, which allow people to create AI-generated nude or sexually explicit images of individuals without their consent. We’ve filed a lawsuit in Hong Kong, where Joy Timeline HK Limited is based, to prevent them from advertising CrushAI apps on Meta platforms," Meta said in a statement.

The company said these AI-generated "nudify" apps are becoming increasingly hard to detect, as their ads appear harmless and their websites frequently switch domains to avoid bans.

It adds that financially motivated bad actors behind nudify apps, constantly evolve tactics to dodge detection—using benign ads or rapidly shifting domains.

In response, Meta has built tech to detect non-nude but harmful content, expanded safety-related keyword detection, and applied anti-misinformation strategies. Since early 2024, it has disrupted four coordinated networks promoting these exploitative AI services.

Earlier this year, The Wall Street Journal reported that AI chatbots on Meta’s platforms, including Facebook and Instagram, may have engaged in sexually explicit conversations with underage users.

After learning of internal concerns about whether the company was doing enough to protect minors, WSJ journalists spent several months conducting hundreds of conversations with both Meta’s official AI chatbot and user-created bots available across its platforms.