MakeMyTrip Launches Multilingual GenAI Trip Planning Assistant
Currently the assistant understands Hindi, but more regional languages are expected to added soon.
MakeMyTrip has announced the launch of a GenAI-enabled Trip Planning Assistant that assists users at every stage of travel planning, from discovery to fulfilment, and beyond.
Users would find conversational assistance through their entire journey, from destination-discovery, shopping, in-trip, and post-sales scenarios. The new GenAI Trip Planning Assistant is a notable upgrade to the existing AI agent, Myra, and will make the experience seamless and conversational, enabling travellers to interact via voice and text.
This will ensure that users across India who have previously been unable to book due to discomfort with the English language, will now be able to do so. The Beta version of Myra is now live in English and Hindi, with plans to expand to multiple Indian languages, after fine tuning conversation flows based on early user feedback.
The GenAI Trip Planning Assistant is built on a network of specialised AI agents across all major travel categories, flights, accommodation, holidays, ground transport, visas, and forex. It supports multimodal input (text, voice, image, video), continuous back-and-forth dialogue, itinerary edits, and post-sales support—all within the same interface.
Speaking at the launch, Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip said, “It brings together the full strength of our platform, including customer preferences data, supply, user-generated content, personalisation, and real-time intelligence, to power the next era of travel: connected journeys that intuitively adapt to each traveller’s needs, from start to finish.”
