Google Expands ‘Personal Intelligence’ to Make AI Search More Personal
Google said the feature is designed to give users more control, with app connections remaining optional and privacy safeguards in place.
Google is expanding its “Personal Intelligence” feature, bringing deeper personalisation to its AI-powered Search experience as part of its broader push to evolve search into a more context-aware assistant.
The update integrates Personal Intelligence into AI Mode in Search, allowing the system to draw on user data from apps like Gmail and Google Photos to deliver more tailored responses.
With the feature enabled, users can ask complex questions and receive answers informed by their own context—such as travel plans stored in emails or preferences reflected in photos—making responses more relevant and personalized.
The rollout builds on Google’s earlier introduction of Personal Intelligence in its Gemini AI assistant, where it connects across services including Gmail, Photos, YouTube, and Search to improve reasoning and deliver more helpful outputs.
Google said the feature is designed to give users more control, with app connections remaining optional and privacy safeguards in place. Users can choose which services to link, and the system does not directly train on personal data such as emails or photos.
The expansion reflects a broader shift in how search engines operate. Instead of returning generic results, AI Mode aims to provide more conversational, multimodal responses that adapt to individual users’ needs and habits.
By embedding Personal Intelligence into Search, Google is positioning its AI to move beyond information retrieval toward a more proactive assistant—one that understands users’ context and helps them make decisions more efficiently.
The feature is currently rolling out to select users, with Google expected to expand availability as it refines the experience.
