Zupee Acquires Australia’s Nucanon to Build the Future of AI-Powered Interactive Storytelling

Social gaming and entertainment platform Zupee has announced the acquisition of Nucanon, a Sydney-based innovator in AI-driven interactive storytelling.

The deal marks a first-of-its-kind partnership between India and Australia in the digital entertainment space, merging Zupee’s massive distribution network with Nucanon’s advanced narrative AI engine.

The acquisition aims to accelerate Zupee’s vision of building the world’s most advanced interactive story entertainment platform, enabling creators to design branching narratives, dynamic characters, and evolving AI-powered worlds.

“At Zupee, we have always liked to push the boundaries on innovation. We're very excited about partnering with Nucanon and building the future of how humans will experience stories.

“We believe the Pixar of the next century won’t emerge through traditional film or animation, but through an interactive mix of videos and games — and we're going to build it from India for the world,” Dilsher Singh Malhi, Founder and CEO of Zupee, said.

Nucanon’s proprietary world-building AI adapts to every player decision, generating dialogues and storylines that evolve naturally.

“The holy grail of interactive entertainment is true player agency within a compelling story. This is the challenge that has stumped the industry for decades, and it's the one we were founded to solve.

“Our goal is to build an AI that doesn't just generate text, it understands the story. With Zupee's backing, we now have the resources to take on this challenge at scale,"  Nilushanan Kulasingham, CEO of Nucanon, added.

Post-acquisition, Nucanon’s team will lead product innovation from Zupee’s India headquarters, marking a new chapter in AI-driven entertainment built from India for global audiences.