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Zepto Launches 'Atom' Subscription Service to Offer Deeper Brand Insights

Zepto plans to start onboarding partner brands to Atom later this week.

Zepto Launches 'Atom' Subscription Service to Offer Deeper Brand Insights

YC-backed quick commerce platform Zepto has introduced Zepto Atom, a premium data insights subscription designed for consumer brands operating on its platform.

Building on the existing Zepto Brand Portal, Atom offers advanced, hyperlocal, and real-time analytics to help brands optimise performance and strategy. While the Brand Portal currently provides basic performance metrics for free, Zepto Atom serves as a paid upgrade, unlocking more granular and actionable insights.

“The Zepto Atom subscription is a top-up to the already existing Zepto Brand Portal (which gives brands listed on the Zepto platform basic day-to-day data on their performance on Zepto and is available for free). The value of the Zepto Atom subscription is the next level of insights brands can derive from this tool, most of which are not available on any e-commerce platform in India today,” Zepto Co-Founder Aadit Palicha, said.

Today, we announced the launch of Zepto Atom - an advanced data insights… | Aadit Palicha | 381 comments
Today, we announced the launch of Zepto Atom - an advanced data insights subscription for Consumer Brands in India. The Zepto Atom subscription is a top-up to the already existing Zepto Brand Portal (which gives brands listed on the Zepto platform basic day-to-day data on their performance on Zepto and is available for free). The value of the Zepto Atom subscription is the next level of insights brands can derive from this tool, most of which are not available on any e-commerce platform in India today. For example: 1) PIN-code-by-PIN-code market share data and brand performance: Through Zepto Atom, brands can examine a live map of every neighbourhood and PIN code they have presence on Zepto and derive hyperlocal insights on their performance. For example, a brand can see on Zepto Atom Maps that their sales are under-indexed in the western neighbourhoods of Hyderabad and double down on pricing, marketing, or distribution efforts in those geographies to unlock growth. 2) Live metrics visibility refreshed every minute: On Zepto Atom, brands can see minute-by-minute sales, customer impressions, and conversion data and optimise advertising campaigns, pricing, and their product range according to different consumption trends for their products throughout the day and week. 3) Zepto GPT: Zepto Atom has an in-house Natural Language Processing (NLP) assistant that is trained on the Zepto Data set to give brands insights that can improve their performance. For example, brands can ask Zepto GPT "How can I grow my market share in Bengaluru for the protein bar category?" or "What are the key consumer preferences driving energy drink sales among Gen Z in Mumbai?". Zepto GPT then analyses the vast datasets within Zepto Atom to provide actionable answers, strategic recommendations, and even generates data reports on behalf of the brand. 4) Advanced Behavioural Data: Zepto Atom goes beyond basic sales and conversion data. We are now providing brands data on customer repeatability and retention, share of voice in search and home page, full-funnel visibility on customer purchase behaviour with their product etc. We will be doing a detailed webinar for all our partner brands this Friday at 3 PM to formally kick off onboarding to Zepto Atom. Looking forward to seeing you there! | 381 comments on LinkedIn
LinkedInFaraj Ummer

One of Atom’s standout features is a PIN-code-level live map, enabling brands to visualise their performance across neighborhoods and adjust pricing, marketing, or distribution strategies accordingly.

Brands also gain minute-by-minute visibility into sales, impressions, and conversion metrics, empowering them to fine-tune advertising campaigns, pricing, and product assortments in real time.

Another highlight is Zepto GPT, a natural language assistant trained on Zepto’s internal data. It can respond to complex performance queries, offer strategic advice, and generate tailored reports. Example queries include:

  • “How can I grow my market share in Bengaluru for the protein bar category?”
  • “What are the key consumer preferences driving energy drink sales among Gen Z in Mumbai?”

Additionally, Zepto Atom provides behavioral analytics such as customer retention, repeatability, and share of voice across search and homepage placements.

Zepto plans to start onboarding partner brands to Atom later this week.

Earlier, Zomato launched Nugget, an AI-powered, no-code support platform offering chatbots, voice agents, and automation tools. Originally built in-house, it now handles over 15 million monthly interactions and is used by 90% of companies that have tested it.

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