TCS Wins Deal to Drive AI Cloud Migration for Denmark’s Largest Retailer

 Tata Consultancy Services has entered a long-term, strategic partnership with Salling Group to drive the retailer's cloud adoption journey and subsequently stabilise the operations with the aim of driving more agility, scalability, and sustainability.

Additionally, TCS will support the retail group’s digital transformation, focusing on enhancing the e-commerce platform to be more responsive to the evolving consumer demands.

The collaboration will cover Salling Group’s 2,100 stores, brands and 68,000 employees across Denmark, Poland, Germany, Estonia, Lithuania and Latvia including BR, a nationwide toy store chain, franchise quick-service restaurants Carl’s Jr. and Starbucks, and grocers føtex, Bilka, Netto and RIMI Baltic.

“This partnership helps us drive our ‘Aspire 28’ strategy that includes goals of more stores, acquisitions and mergers in existing and new markets,”  Alan Jensen, CIO, Salling Group, said. 

TCS will leverage its AI-enabled cloud operations solution, Cloud Exponence, which applies a Machine First™ approach and optimises machine-human collaboration to deliver smart managed services in hybrid cloud environments.

Through the power of AI and intelligent automation of operational tasks, along with built-in security and compliance, the solution reduces cloud management overheads, offers consistent service delivery experience and provides full-stack infrastructure services.

 “We will bring our global retail experience and technical prowess to help Salling Group build resilience and unlock new technologies to help drive their strategic goals,”  Vikram Sharma, Country Head, TCS Denmark, said.

Today, TCS partners with the world’s top global retailers, enabling them to build profitable and sustainable businesses and offer immersive, unified, and hyper-personalized omnichannel experiences for their customers.

TCS’ deep industry expertise, backed by decades of experience and relevant partnerships in retail, spans across store operations, merchandising, supply chain, marketing, pricing strategies, and business model reinvention.

TCS’ extensive portfolio of retail offerings includes TCS OmniStore™, an AI-powered, unified composable commerce platform, and TCS Optumera™, an AI-powered strategic intelligence platform that enables retailers to make optimized merchandising decisions across the value chain.