TCS Partners with NVIDIA to Accelerate AI Adoption in Global Retail

Tata Consultancy Services (TCS) has announced a strategic collaboration with NVIDIA to integrate the chipmaker’s accelerated computing platform into TCS’ retail solutions. The move aims to help global retailers adopt next-generation AI capabilities faster, more efficiently, and at significantly lower costs.

TCS has embedded NVIDIA AI Enterprise software into its suite of retail offerings, bringing advanced AI, computer vision, and digital twin capabilities to clients worldwide. The partnership is expected to boost automation, generate actionable insights, and strengthen retailers’ ability to make proactive, data-driven decisions.

“At TCS, we help retailers gain a competitive advantage and unlock new sources of growth by combining our deep domain experience with next-generation technology at speed and scale. Together with NVIDIA, we are setting a new standard for AI excellence, superior store operations, and dynamic supply chain management in an industry that demands constant innovation and agility,” Krishnan Ramanujam, President of TCS’ Consumer Business Group, said.

TCS estimates that its solutions running on NVIDIA’s technology stack can reduce operating costs by up to 75% compared to similar offerings. Use cases include generative AI for hyper-personalised content, AI-powered competitor intelligence, video analytics for inventory management, and simulation-as-a-service for store planning.

“Retailers are turning to AI — from agentic assistants and in-store computer vision to advanced data science and digital twins — to drive transformation across every step of their value chain. By integrating NVIDIA’s technologies into their platforms, TCS is able to help retailers automate operations, deliver personalized experiences, and simulate business and operation scenarios with faster performance,” Azita Martin, Vice President and General Manager, Retail & CPG, NVIDIA, said.