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# TCS Launches Custom SoC Services as Automakers Race to Build AI-Driven Vehicles
- URL: https://www.theleftshift.com/tcs-launches-custom-soc-services-as-automakers-race-to-build-ai-driven-vehicles/
- Published: 2026-09-17T06:51:57.000Z
- Updated: 2026-09-17T06:51:57.000Z
- Description: TCS said the offering brings together semiconductor engineering, VLSI design, hardware-software co-design and system-level validation capabilities.
- Author: The Left Shift Bureau
- Tags: Indian IT, Chips

Tata Consultancy Services (TCS) has launched Custom System-on-Chip (SoC) Design Services for automotive OEMs and semiconductor companies, targeting the growing demand for specialised computing platforms as vehicles become increasingly software-defined and AI-driven.

The new service is designed to help automakers and semiconductor ecosystem companies take custom SoCs from architecture and design through verification, implementation, software integration and system validation. 

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TCS said the offering brings together semiconductor engineering, VLSI design, hardware-software co-design and system-level validation capabilities.

For automakers, custom silicon can provide greater control over the hardware supporting these software platforms. Purpose-built SoCs can be designed around specific workloads and vehicle requirements, potentially improving performance-per-watt while giving manufacturers greater flexibility over their technology roadmaps.

> *"The concept of AI-SDV driven mobility will be differentiated by the computing architecture on which it runs. The underlying SoC will play as important a role as world-class engineering in shaping the experiences that customers value and the vehicles they choose to buy. Silicon is becoming a strategic enabler of innovation, influencing everything from vehicle performance and energy efficiency to software capabilities and user experience,”* [Sreenivasa Chakravarti](https://www.linkedin.com/in/sreenivasa-chakravarti-5776432/?ref=theleftshift.com), TCS Global Head & VP, Industrial Autonomy and Engineering, said.

TCS is also positioning its chip-to-system engineering approach as a key part of the offering. Rather than developing the chip independently, the approach considers vehicle architecture, software platforms, workloads and computing requirements before defining the SoC architecture.

> *“The automotive industry is entering an era where semiconductor capability is becoming a source of competitive differentiation. As vehicles become software-defined and AI-driven, custom SoCs will be critical for performance, safety and efficiency. TCS’ launch of custom SoC design services comes at a pivotal time, helping automakers and Tier-1 suppliers develop purpose-built silicon and accelerate next-generation vehicle innovation,”* [*Harish B*](https://www.theleftshift.com/marc-benioff-warns-of-a-saas-apocalypse-here-are-5-big-announcements-from-dreamforce-2026/)*, ISG Principal Analyst and Senior Manager, said.*

TCS said the services are aimed at helping customers accelerate custom silicon programmes while improving productivity, cost efficiency and control over their silicon roadmaps.

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[The AI Scaling Problem Enterprises Aren’t Talking AboutProduction AI demands a fundamentally different environment, one where compute, networking, storage, power and cooling are designed to work together rather than treated as separate technology layers.![](https://storage.ghost.io/c/fd/78/fd78b498-7373-46b7-884c-46f69e81b24d/content/images/icon/assets_task_01jvq6mt6ee65vskk3794wghn2_1747756766_img_3-1-d6831214-4fa0-4df4-887b-8b724c77b339.png)The Left ShiftPritam Bordoloi![](https://storage.ghost.io/c/fd/78/fd78b498-7373-46b7-884c-46f69e81b24d/content/images/thumbnail/The-AI-Scaling-Problem-Enterprises-Aren---t-Talking-About-34b277d0-9c78-4e2d-9321-c97ac995a569.png)](https://www.theleftshift.com/the-ai-scaling-problem-enterprises-arent-talking-about/)

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