Adobe to Acquire Semrush for $1.9 Bn to Power Next-Gen AI Marketing
Adobe says the acquisition will help marketers navigate the shift from traditional SEO to a Generative Engine Optimization (GEO) world.
Acquisition
Salesforce Completes Informatica Acquisition
The acquisition integrates Informatica’s data catalog, integration, governance, quality, privacy, metadata and master data management (MDM) capabilities into Salesforce’s platform.
Cisco Acquires EzDubs to Make Real-Time, Voice-Preserving Translation Core to Webex
According to Cisco, this acquisition marks an “all-in” bet on AI: it promises to make collaboration more seamless, inclusive, and borderless by breaking down language barriers in real time.
Cloudflare Acquires Replicate to Deepen Support for Open-Source AI Models
Cloudflare says the integration brings Replicate’s entire catalog — over 50,000 open-source and fine-tuned models — directly into its Workers AI platform.
Salesforce to Acquire Agentic Search Startup Doti, Boosting AI R&D in Israel
The acquisition will bring Doti’s engineering talent and enterprise search technology into Salesforce’s ecosystem.
Check Point Completes Acquisition of Lakera, Launches First End-to-End AI Security Platform
The integrated platform is designed to protect the full AI lifecycle, from data pipelines and model training to runtime behavior and autonomous agent actions.
Snowflake Enters Agreement to Acquire Datometry Migration Solution
Snowflake says the Datometry technology enables legacy code, queries, and workflows to run on its platform without heavy rewrites, lowering migration risk and cost.