Stability AI and Electronic Arts Partner to Bring GenAI to Game Creation

Stability AI has announced a strategic partnership with Electronic Arts (EA), a global leader in interactive entertainment, to co-develop next-generation generative AI models, tools, and workflows aimed at transforming how games are designed and built.

The collaboration will embed Stability AI’s 3D research team directly with EA’s artists and developers, introducing new AI-driven methods for rapid prototyping, visual storytelling, and immersive world-building.

“EA is a pioneer in interactive entertainment and understands that innovation begins with the creator,” said Prem Akkaraju, CEO of Stability AI. “At Stability AI, we put creators at the center and build around their specific needs. By embedding our 3D research team directly with EA’s artists and developers we’ll unlock the next level in world-building power.”

Among the first initiatives, the companies plan to accelerate the creation of Physically Based Rendering (PBR) materials and explore AI systems capable of pre-visualizing entire 3D environments from text prompts — allowing creative teams to direct and refine game content faster than ever before.

“Creativity has always been at the heart of everything our teams do,” said Kallol Mitra, VP of Creative Innovation at EA. “Together with Stability AI, we’re amplifying that creativity. Giving artists, designers, and developers the power to dream bigger and build more.”

The partnership highlights Stability AI’s broader mission to empower global creative industries—including gaming, music, and entertainment—through scalable, enterprise-grade generative AI solutions.