Route Mobile Partners with Kalaam Telecom to Deliver WhatsApp Business Services Across the Middle East

Route Mobile, a Proximus Global company and leading cloud communications platform provider, has announced a strategic partnership with Kalaam Telecom, a regional leader in managed solutions driving digital transformation across the Middle East.

The collaboration aims to deliver WhatsApp Business services to enterprises throughout the region. Through this partnership, Kalaam will now enable businesses across the Gulf Cooperation Council (GCC) to seamlessly integrate WhatsApp Business APIs into their operations, enhancing customer engagement and sales through one of the region’s most widely used messaging platforms.

“This strategic partnership with Kalaam Telecom is an important milestone for Route Mobile as part of Proximus Global in our development of opportunities across the Middle East. Having a partner with such deep-rooted regional connections and expertise will help bring our services to more enterprises and accelerate adoption of digital communications across key markets,” Rajdip Gupta, Managing Director and CEO of Route Mobile, said.

"This collaboration complements our existing services well, and strengthens our ability to deliver seamless omnichannel communication, empowering enterprises in the GCC to elevate customer engagement. Together, we are committed to driving innovation and mutual growth in the digital communication landscape,” Veer Passi, Group CEO of Kalaam Telecom, added.

The partnership was formalized with the signing of a Memorandum of Understanding at GITEX Global 2025, paving the way for future expansion into additional communication channels.

“The Middle East is a dynamic market undergoing rapid digital evolution. As we continue to invest and expand in the region, building strong partnerships is as critical as engaging end customers,” Sharad Kumar Thukral, EVP & Business Head (Middle East), Route Mobile, noted.