PwC India Launches Generative AI Platform to Transform Tax Operations

PwC India has introduced the Navigate Tax Hub, a generative AI-powered platform now accessible to clients. Developed under the firm’s Vision 2030 strategy, the platform combines AI technology with PwC’s tax expertise and secure document integration to improve efficiency and accuracy in tax and regulatory processes.

The Navigate Tax Hub draws on leading GenAI technology, PwC India’s domain knowledge, and a curated repository of tax content from providers including Taxsutra. The platform is designed to help tax teams work more effectively, offering insights and automation that can reduce manual effort while enhancing decision-making.

“As a tech native business, we see technology not just as an enabler but as a catalyst for reinvention. Navigate Tax Hub exemplifies this shift. This also reflects our commitment to harnessing GenAI responsibly to support kal ka Bharat and help Indian enterprises navigate tax and regulatory complexities with confidence while shaping a globally competitive future,” Sanjeev Krishan, Chairperson, PwC in India, said.

Designed to be an all-encompassing platform, Navigate Tax Hub delivers most of the routine requirements of tax professionals, such as deep research and analysis of complex tax matters, drafting common tax documents (such as legal submissions, tax position papers, SOPs), planning and analysing business transactions/contracts, etc.

Unlike general-purpose tools, Navigate Tax Hub follows PwC’s proprietary logic powered by its deep expertise in the tax domain. This ensures that the responses are aligned with established tax principles, consider all relevant aspects of law, and addresses the risk of hallucination.

“Navigate Tax Hub marks a paradigm shift in how tax teams work and think. It signals the beginning of seamless AI-human collaboration, setting the new normal for the next generation of tax functions,” Siddharth Mehta, Partner & Tax Technology Leader, PwC India, said.

“With Navigate Tax Hub, we are redefining trust in tax technology. The platform is purpose-built to reference an organisation’s own documents, which are kept entirely secure. With anytime-anywhere access enabled through mobile app, MS Word plug-in, etc., this is a significant leap in integrating GenAI directly with the unique needs of the tax function,” Kunj Vaidya, Partner and Tax & Regulatory  Markets Leader, PwC India, added.