OpenAI Unveils ‘Frontier’ Platform to Help Enterprises Deploy AI Agents at Scale

OpenAI has launched Frontier, a new enterprise platform designed to help organisations build, deploy and manage AI agents that can perform real business tasks across systems and workflows. The announcement signals a push to move AI from pilot projects into everyday enterprise operations.

The company said AI is already reshaping work, with many businesses using agents to automate complex tasks and improve productivity. However, a gap remains between what AI models can do and what companies can reliably deploy at scale. Frontier aims to close that gap by providing an end-to-end framework for creating and managing AI “coworkers” with shared context, permissions and feedback systems.

"Frontier gives agents the same skills people need to succeed at work: shared context, onboarding, hands-on learning with feedback, and clear permissions and boundaries," OpenAI said in a blog post.

The platform integrates with existing enterprise software and data environments, allowing AI agents to access tools, run code, analyse data and learn from past interactions. It also includes built-in governance, identity controls and evaluation tools so companies can deploy agents in regulated environments with confidence.

Early adopters include HP, Intuit, Oracle, State Farm and Uber, with additional companies piloting the system to support sales, operations and customer service workflows. OpenAI said it will also pair customers with forward-deployed engineers to help move agents from prototypes into production.

Frontier is initially available to a limited group of customers, with broader rollout expected in the coming months as enterprises accelerate efforts to embed AI across their organisations.

“Partnering with OpenAI helps us give thousands of State Farm agents and employees better tools to serve our customers. By pairing OpenAI’s Frontier platform and deployment expertise with our people, we’re accelerating our AI capabilities and finding new ways to help millions plan ahead, protect what matters most, and recover faster when the unexpected happens,” Joe Park, Executive Vice President and Chief Digital Information Officer at State Farm, said.