OpenAI Acquires AI Finance App Roi to Bolster Personalisation Push

OpenAI has acquired Roi, an AI-powered personal finance app, marking another strategic “acqui-hire” as the company deepens its focus on personalisation.

Roi CEO and co-founder Sujith Vishwajith announced the deal on Friday, confirming he will be the only team member joining OpenAI. Roi will wind down operations and end service for users on October 15.

"We started Roi 3 years ago to make investing accessible to everyone by building the most personalised financial experience. Along the way we realized personalisation isn’t just the future of finance. It’s the future of software. This acquisition marks an incredible milestone for Roi, and we’re thrilled to continue building out our vision at OpenAI. We're extremely grateful to our users, investors, friends, and family who made this journey possible," he posted on social media.

Founded in 2022, New York-based Roi had raised $3.6 million from investors including Balaji Srinivasan, Spark Capital, and Gradient Ventures. The app helped users track diverse assets — from stocks and crypto to real estate and NFTs — while offering an AI companion that adapted to users’ tone and preferences.

The deal aligns with OpenAI’s growing consumer ambitions, which include personalised products like Pulse, Sora, and Instant Checkout.

With Vishwajith’s expertise, OpenAI aims to bring more adaptive, human-like experiences to its AI apps — a key step as it evolves from a model provider to a full-fledged consumer platform.