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# NTT DATA Partners with AWS to Deliver AI-Powered Contact Centre Solutions via Amazon Connect
- URL: https://www.theleftshift.com/ntt-data-partners-with-aws-to-deliver-ai-powered-contact-centre-solutions-via-amazon-connect/
- Published: 2025-10-06T13:13:46.000Z
- Updated: 2025-10-06T13:13:46.000Z
- Description: NTT DATA will introduce Managed Customer Experience (MCX) for Connect, a modular platform aimed at accelerating customer experience (CX) transformation across industries.
- Author: The Left Shift Bureau
- Tags: Partnerships

NTT DATA has announced a strategic collaboration with Amazon Web Services (AWS) to deliver AI-driven, industry-specific contact centre solutions built on Amazon Connect, AWS’s cloud-based contact centre platform.

Under this agreement, NTT DATA will introduce Managed Customer Experience (MCX) for Connect, a modular platform aimed at accelerating customer experience (CX) transformation across industries. 

The platform will offer voice and digital channels, analytics, AI-enabled services, and seamless integrations with enterprise tools like CRM and ITSM systems.

*“By combining NTT DATA’s contact center heritage, digital transformation expertise*, *and client experience innovation with Amazon Connect’s powerful cloud-native capabilities, we are helping customers reimagine how they engage with their customers and stay ahead in an increasingly competitive landscape,”* [*Sashen Naidu*](https://www.linkedin.com/in/sashen-naidu/?ref=theleftshift.com)*, global VP of customer experience at NTT DATA, said.*

Leveraging AI, machine learning, and analytics, the partnership will help enterprises modernise CX operations and improve key performance metrics such as first-call resolution, average handle time, and customer satisfaction.

NTT DATA will embed Amazon Connect’s AI features into its MCX platform to enable real-time sentiment analysis, predictive service, and intelligent call routing — creating personalised, proactive customer interactions.