Nintendo Begins Sale of Switch 2 Worldwide

Nintendo has officially launched the Switch 2 worldwide, with midnight store openings drawing eager fans hoping to snag the highly anticipated console.

However, supply remains tight in key markets like the U.S., as strong pre-orders have outpaced availability. Switch 2 is available at a price point of $499.99.

This marks Nintendo’s first new console in eight years and arrives at a crucial moment for both the company and the broader gaming industry.

Following the pandemic-era boom that propelled the original Switch to over 150 million units sold, the Switch 2 is expected to carry forward that momentum as gaming habits normalise post-COVID.

Nintendo’s strongest asset may be its devoted fan base, built during the Switch’s runaway success.

The company has since diversified into theme parks, films, and subscriptions, broadening its reach beyond gaming.

Interestingly, Nintendo chose a summer launch—aimed at families and children on school break—deviating from the industry’s usual fall schedule.

This move highlights the company’s continued focus on casual, all-ages gaming, in contrast to rivals Sony and Microsoft.

Previously, there were concerns about the Switch 2 price going up due to US President Donald Trump's tariff war. However, the company confirmed that retail price will remain at $449.99, despite growing concerns.