Meta Partners with Midjourney to Boost AI Image and Video Tools
The announcement was made by Meta’s Chief AI Officer Alexandr Wang on Threads.
Meta has entered a licensing partnership with Midjourney, one of the leading startups in AI-generated imagery and video, to integrate its advanced generative technology into future Meta AI products.
The announcement was made by Meta’s Chief AI Officer Alexandr Wang on Threads, who said the collaboration is part of Meta’s “all-of-the-above” strategy to lead in AI by combining talent, compute, and industry partnerships.
"We are incredibly impressed by Midjourney. They have accomplished true feats of technical and aesthetic excellence, and we are thrilled to be working more closely with them,' Wang said.
The partnership comes amid Meta’s aggressive AI push, which includes a $14 billion investment in Scale AI, acquisition of voice startup Play AI, and a major talent hiring spree.
The deal is expected to enhance Meta’s image and video generation capabilities, putting it in closer competition with OpenAI’s Sora, Google’s Veo, and Black Forest Labs’ Flux. Meta already offers its own tools like Imagine for images and Movie Gen for text-to-video generation.
While financial terms weren’t disclosed, the deal further solidifies Meta’s ambition to dominate generative AI — even as lawsuits over AI training data loom.
Founded in 2022, Midjourney has grown rapidly and reportedly generated $200 million in revenue in 2023. Despite acquisition talks with Meta, Midjourney CEO David Holz confirmed the company remains fully independent and investor-free.
