M37Labs Launches EBIC.AI to Transform Global Marketing and Communications Workflows

AI Startup M37Labs today announced the launch of EBIC.AI (Enterprise Brand Intelligence Console), an adaptive AI platform designed to unify brand, PR, and reputation management into a single system.

“The biggest bottleneck in communications isn't ideas; it's execution trapped in disconnected systems. EBIC.AI is the intelligent co-pilot that finally unifies these disjointed workflows,” said Prashant Shivram Iyer, Co-Founder & CEO of M37Labs. “We're augmenting human creativity with AI-powered productivity, giving founders and comms leaders their most valuable resource back: strategic thinking time.”

The platform targets the $100 billion global marketing, PR, and communications industry, where fragmented workflows and siloed tools have long hampered efficiency.

According to industry research, communications professionals juggle an average of 11 tools daily, with 68% citing workflow fragmentation as their biggest productivity barrier. EBIC.AI replaces these scattered systems with a unified console that boosts productivity, enhances creativity, and delivers measurable growth.

The company says early enterprise deployments in India and Malaysia show promising results, with teams reporting up to 15x productivity improvements and 3x time savings through consolidated dashboards. The platform also helped prevent three potential brand crises within two months of use, thanks to its predictive algorithms.

“It becomes an intelligent extension of your team, learning from every interaction to continuously protect and enhance brand value. This isn't an incremental improvement; it's a new operating model for enterprise brand management,” Zorawar Purohit, CAIO & Co-founder, added.