Lion Partners with TCS to Accelerate IT Transformation with AI and Cloud Technologies

Lion, a leading beverage company headquartered in Sydney with operations across Australia and New Zealand, has selected Tata Consultancy Services (TCS) to manage and transform its information technology landscape.

The collaboration aims to enhance Lion’s operational resilience and productivity by adopting a scalable operating model and infusing AI into its service delivery for smarter outcomes.

As part of the engagement, TCS will support Lion’s transition from legacy systems to modern cloud infrastructure, drive application development, and bolster cybersecurity.

Leveraging TCS Cognix™, its AI-powered transformation platform, TCS will deliver an outcome-focused transformation prioritising operational efficiency, business agility, and improved customer experiences.

“This partnership marks a new chapter in Lion’s technology transformation,” said Ram Kalyanasundaram, Technology & Digital Transformation Director at Lion. “TCS brings deep global capability in CPG, proven execution, and a partnership mindset that aligns with our ambition to build a more modern, resilient and scalable digital foundation.”

Krishnan Ramanujam, President, Consumer Business Group at TCS, said, “Our collaboration with Lion is built on a solid foundation of deep domain expertise and an unwavering digital mindset. By leveraging cutting-edge technologies such as AI and cloud, alongside TCS’ comprehensive CPG platforms, we will accelerate innovation and deliver exceptional experiences for customers and consumers alike.”

The partnership will also drive AI-powered analytics, automation, and personalised solutions, strengthening Lion’s operational performance and setting a foundation for sustained long-term growth.

Vikram Singh, Country Head, Australia & New Zealand – TCS, said, “This strategic partnership with Lion Group in this pivotal phase of transformation will lead to streamlining their systems and enhancing capabilities through automation, AI adoption and will lay the foundation for sustained long term value creation. Furthermore, our commitment to driving continuous innovation with Lion underscores our dedication to supporting their ongoing growth and transformation.”