Game State Labs Raises $2 Mn to Redefine Game Intelligence with AI-Driven Personalization

Game State Labs, an AI infrastructure and products company for the gaming industry, has raised $2 million in a seed round co-led by PeerCapital and Neon Fund.

The funding will accelerate product development, expand engineering and go-to-market teams, and support the company’s global expansion.

Founded in 2025 by Aashbir Bhatia, Ashwin Ramakrishnan, and Jagveer Gandhi, Game State Labs is building what it calls the “data-plane of intelligence” for gaming — technology that enables studios to understand player behavior at a deeper level and deliver AI-powered hyper-personalisation in real time.

"Game studios have always collected first-party data but the technology to utilise that data has been sub-optimal. We are changing that. By allowing AI to understand both player actions and player state, we are helping studios build systems that increase lifetime value and return on ad spend. We are starting with three product offerings, namely faster and deeper insights, predictive analytics, and hyper-personalisation,” said Bhatia.

Unlike conventional analytics that capture only surface-level metrics, Game State Labs tracks every in-game event and player state, processing millions of data points per second. Its system enables predictive analytics and dynamic personalisation, such as adaptive difficulty, smart in-app purchases, and real-time ad pricing.

Karthik Prabhakar, Managing Partner at PeerCapital, said that Game State Labs represents the next leap in how studios use data. “The team is solving one of gaming’s most persistent challenges with remarkable clarity. Their approach to contextual AI and data infrastructure is both technically ambitious and commercially grounded. We believe they can redefine how the industry thinks about personalization and player intelligence.”

“The gaming industry is entering a stage where data infrastructure will define competitiveness. Game State Labs has built an elegant way to translate player behaviour into measurable outcomes for studios. Their product sits at the intersection of AI, data, and user experience, and that is a space we understand deeply at Neon Fund,” Siddhartha Ahluwalia, Managing Partner at Neon Fund, said.

Game State Labs is already working with early partner studios and plans to deepen integrations with major game engines as it positions itself at the forefront of the $80 billion global game technology market.