AWS to Launch AI Agent Marketplace with Anthropic at NYC Summit

Amazon Web Services (AWS) is poised to unveil its AI Agent Marketplace on July 15 at the AWS Summit in New York City, with Anthropic—creator of the Claude AI models—lined up as a launch partner.

The new marketplace will allow developers and enterprises to discover, deploy, and purchase agentic AI tools—autonomous systems designed to complete tasks with minimal human supervision—directly through AWS.

AI agents, powered by large language models like Claude and GPT‑4o, can autonomously perform jobs ranging from scheduling meetings to managing customer service.

By centralising access in a marketplace, AWS aims to reduce fragmentation in the AI ecosystem, allowing customers to browse, select, and deploy agents within their cloud workflows.

Anthropic’s inclusion as an initial partner gives it access to AWS’s extensive customer base, potentially elevating the reach of its agentic offerings and encouraging greater usage of its API for building AI agents.

AWS plans to operate the marketplace on a software-as-a-service model, with partners setting subscription or usage-based prices and AWS taking a minimal revenue cut.

The launch follows similar introductions from industry leaders: Google Cloud debuted its AI Agent Marketplace in April, and Microsoft 365 Copilot Agent Store followed in May, with enterprise firms like Salesforce and ServiceNow also entering the space.

AWS’s offering will aim to stand out through tight integration with its existing cloud infrastructure and marketplace model.

Amazon is reportedly in talks to invest billions more in Anthropic, according to the Financial Times. The tech giant has already poured $13.8 billion into the AI startup, mostly via convertible notes.

Anthropic is helping Amazon Web Services with AI chip development. To retain independence, Anthropic has capped Amazon’s stake below 33%, with similar terms for Google, which has invested over $3 billion in the company.