AI Wearable Startup Oura Nears $11 Bn Valuation with $875 Mn Funding
To date, Oura has sold around 5.5 million rings, a notable increase from 2.5 million a year earlier.
Finnish wearable health-tech company Oura Health Oy, maker of the popular Oura smart ring, is raising $875 million in a Series E funding round that would push its valuation toward $11 billion, according to Bloomberg.
The raise would nearly double Oura’s valuation from about $5 billion in its previous round in late 2024. The company expects revenue this year to exceed $1 billion, up from $500 million in 2024, with projections of more than $1.5 billion in 2026.
To date, Oura has sold around 5.5 million rings, a notable increase from 2.5 million a year earlier. Growth has been driven significantly by female users, retail store expansion, health savings account purchases, and international market entry.
Oura plans to use the fresh capital to scale production, expand globally, and accelerate product development. The influx comes at a time when the wellness wearables market is heating up, with rising competition but also increasing demand for long-term health tracking and analytics.
Industry analysts say Oura’s strategy—combining hardware sales with software subscriptions for insights like readiness, recovery, and women’s health—is helping it build a more predictable revenue model.
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