Adobe Taps Runway to Bring Next-Gen AI Video Creation to Firefly

Adobe has entered a multi-year strategic partnership with generative video startup Runway, deepening its push into AI-powered video creation and positioning Firefly as a central hub for next-generation creative workflows.

Under the agreement, Runway has named Adobe its preferred API creativity partner, giving Adobe customers early access to Runway’s latest video generation models. The collaboration launches with Runway’s new Gen-4.5 model, which is now available for a limited time inside Adobe Firefly, Adobe’s all-in-one creative AI studio, as well as on Runway’s own platform.

“As AI transforms video production, pros are turning to Adobe’s creative ecosystem – from Firefly to Premiere to After Effects – to imagine, craft and scale their stories across every screen,” said Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe. “Runway’s generative video innovation combined with Adobe’s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands of modern content and media production.”

Gen-4.5 is designed to deliver improved motion quality, stronger prompt adherence and higher visual fidelity, enabling creators to generate complex scenes with consistent characters, realistic physics and controlled action. Videos created in Firefly can be refined further in Adobe Premiere Pro, After Effects and other Creative Cloud tools.

“We’re building AI tools that are redefining creativity, storytelling and entertainment, with Gen-4.5 as the latest example,” said Cristóbal Valenzuela, co-founder and CEO, Runway. “This partnership puts our latest generative video technology in front of more storytellers, inside Adobe’s creative tools that are already the industry standard for many creators around the world.”

Beyond early model access, Adobe and Runway plan to co-develop new AI video capabilities that will be integrated directly into Adobe applications.

The companies said they will work closely with filmmakers, studios, agencies, streaming platforms and global brands to make generative video a dependable, professional-grade part of creative production.

Adobe is facing fresh legal scrutiny over its use of artificial intelligence, as a new lawsuit alleges the company trained one of its AI models on pirated books without author consent. A proposed class-action lawsuit filed on behalf of Oregon-based author Elizabeth Lyon claims Adobe used unauthorised copies of books, including her own works, to train its SlimLM language model.