5 Companies Leading the Smart Glasses Revolution
Apple is preparing its first pair of smart glasses for a late-2026 debut
Smart glasses—once a sci-fi dream—are becoming a commercial reality. As artificial intelligence, augmented reality (AR), and wearable tech converge, major tech companies are racing to turn glasses into the next big personal computing platform.
From subtle AI assistants to immersive AR overlays, smart glasses are poised to redefine how we interact with the world around us.
Here’s a look at 5 companies shaping the future of smart eyewear, their current projects, unique selling points (USP), and market ambitions.
Apple: Sleek AI Smart Glasses (Late 2026)
Apple is preparing its first pair of smart glasses for a late-2026 debut, building on the groundwork laid by its Vision Pro.
The design will be lightweight and stylish, featuring integrated cameras, microphones, speakers, and Siri-powered AI—all delivered through a custom low-power chip.
Unlike full AR headsets, Apple’s glasses promise everyday functionality- from photo capture and live translations to call handling and real‑time contextual info.
Meta “Hypernova”: In-Vision Information (End of 2025)
Codenamed Hypernova, Meta’s next-gen Ray‑Ban glasses are aiming for a late‑2025 release.
These premium smart glasses will pack a small screen on the lower right lens for notifications, app interfaces, and live translations.
Powered by Meta’s AI assistant and upgraded sensors, Hypernova builds on the success of Ray‑Ban Meta but targets a higher price point—around $1,000–1,400—vertically integrating AR overlays and gesture controls.
Last month, Meta and Ray-Ban began taking pre-orders in India for their next-gen smart glasses, starting at ₹29,900.
The collection features the iconic Wayfarer in two sizes and a new Skyler frame in Shiny Chalky Grey. Lens options include sun, clear, polarized, and Transitions®, with prescription compatibility.
Google Android XR Glasses: Project Aura (Mid‑Late 2025)
Unveiled at Google I/O 2025, Project Aura marks Google’s comeback to smart eyewear.
Developed alongside Xreal, Samsung, Gentle Monster, and Warby Parker, these glasses run Android XR and Gemini AI.
Equipped with a camera, mic, speakers, and an optional in‑lens display, Project Aura delivers real‑time navigation arrows, translation subtitles, and context‑aware assistance—all in a sleek glasses form anticipated later in 2025.
Snap “Specs”: Standalone AR Glasses (2026)
Snap is entering the ring in 2026 with next-generation Specs, presented as fully standalone AR glasses—no tethered phone required.
Featuring Snapdragon processors, an advanced AI stack from Snap, OpenAI, and Gemini, spatial audio, and waveguide lens displays, Specs aim to enable shared AR experiences, visual queries, and immersive productivity.
Snap’s developer ecosystem (400k+ AR creators) is already building for it, and pre-launch testing begins later this year.
Huawei Smart Glasses 2 (May 2025)
In May 2025, Huawei unveiled its Smart Glasses 2 in China—a sleeker, AI-enhanced upgrade over its 2023 model.
With a titanium frame, gesture controls, voice assistant features, live translation, and nine-hour talk time on a fast charge, these glasses are tailored for daily utility.
Huawei’s focus is on style-meets-function, offering smartphone-like smart features without sacrificing aesthetic appeal.
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