5 Companies Salesforce Acquired in 2025

2025 has emerged as a landmark year for Salesforce—not just as the world’s leading CRM giant, but as a company reinventing itself for the AI-first era. With slowing growth and mounting investor pressure, Salesforce doubled down on bold acquisitions, targeting startups and established players that strengthen its data, AI, and automation muscle.

The acquisitions span critical areas: data governance, conversational analytics, AI-driven sales, recruitment intelligence, and autonomous workflow automation. Here’s a deep dive into the five companies Salesforce acquired in 2025 and why each matters.

1. Informatica

In May 2025, Salesforce sealed a game-changing move by agreeing to acquire Informatica for around $8 billion, bolstering its data management and AI ambitions. Informatica—known for its expertise in data cataloging, integration, governance, and privacy—enhances Salesforce’s ability to deliver a unified architecture for “agentic AI,” where intelligent agents autonomously handle complex tasks.

“By uniting the power of Data Cloud, MuleSoft, and Tableau with Informatica’s industry-leading, advanced data management capabilities, we will enable autonomous agents to deliver smarter, safer, and more scalable outcomes for every company, and significantly strengthen our position in the $150 billion-plus enterprise data market,” Marc Benioff, Chair and CEO of Salesforce, said.

2. Moonhub

In June 2025, Salesforce acquired Moonhub, a startup specialising in AI-driven hiring solutions. While financial terms weren’t disclosed, the acquisition underscores Salesforce’s intent to embed AI into talent acquisition and workforce management.

Moonhub’s platform automates candidate assessment and sourcing, integrating with Salesforce’s HR and CRM tools to streamline recruitment workflows. This widens Salesforce’s AI strategy, expanding from customer-facing applications to employee-focused use cases.

“In this next chapter - Moonhub’s talented team will play a key role in advancing Salesforce’s AI strategy, including Agentforce,” Nancy Xu, CEO at Moonhub, said.

3.Waii

In August 2025, Salesforce entered into an agreement to acquire Waii, a tool that translates everyday language into accurate SQL queries through a metadata knowledge graph. Waii’s intuitive approach simplifies data access—users can ask questions in plain English and receive precise data pull results, empowering non-technical users across organizations.

Salesforce plans to integrate Waii into Data Cloud, Agentforce, and the upcoming Tableau Next (data visualisation & analysis platform), helping boost AI-driven insights through a seamless, language-based data interface. Executives emphasise its role in removing technical barriers to insight generation.

“In a world where every database speaks a different dialect of SQL, Waii’s metadata knowledge graph will create a unified semantic layer,” said Gunther Hagleitner, co-founder and CEO of Waii. “Joining Salesforce will allow us to bring that mission to millions of users.”

4.Bluebirds

Also in mid-2025, Salesforce signed an agreement to acquire Bluebirds, an AI-powered prospecting platform that enhances sales teams’ ability to identify and engage high-value leads through data enrichment and automation.

Once integrated with Sales Cloud and Agentforce, Bluebirds’ technology will automate top-of-funnel workflows—letting sellers spend less time prospecting and more time selling. Rohan Punamia, CEO of Bluebirds, noted the synergy with Salesforce’s mission to eliminate fragmented tools and streamline sales productivity.

“We started Bluebirds to help sales teams spend more time selling and less time stitching together disconnected tools. Joining Salesforce lets us accelerate that mission and bring the power of intelligent, agentic prospecting directly into the platform customers already know and trust,” Rohan Punamia, Bluebirds CEO, said.

5. Convergence.ai

In another strategic move, Salesforce acquired Convergence.ai, a UK-based specialist in AI agents capable of autonomously managing web-based workflows with adaptability. Convergence’s agents can navigate dynamic interfaces, handle pop-ups, and complete multi-step digital tasks—essential for robust real-world AI workflows.

This acquisition strengthens Agentforce, Salesforce’s flagship AI agent platform. The Convergence team will form the backbone of a new London-based AI R&D lab, reinforcing Salesforce’s AI innovation presence in Europe.

“The future of business automation isn’t limited to single, scripted tasks – it lies in end-to-end, decision-driven workflows where multiple agents collaborate and hand off seamlessly. Our mission at Convergence is to help organisations stop viewing automation as just another tool and instead adopt it as the very way work gets done,” Marvin Purtorab, Convergence CEO, said.